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JCDecaux, QMS tout effectiveness of growing programmatic out-of-home propositions
JCDecaux takes wrappers off programmatic digital out-of-home offering and results from debut Tourism Tasmania campaign, while QMS highlights impact of digital programmatic through latest campaign reporting JCDecaux s programmatic out-of-home campaign with Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic campaign.
After first touting plans to bring programmatic to its offering at scale to market in 2019, JCDecaux has officially taken the wrappers off its scaled programmatic proposition. The out-of-home (OOH) provider is claiming to be the first publisher locally to trade 100 per cent of its digital roadside inventory programmatically.