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January 28, 2021 10:42
Tourism Tasmania has recommenced its ‘Come Down For Air’ campaign in New South Wales and Queensland after almost a year of the state being closed off to tourists from Australia’s east.
The $2.35 million revival will be running until 30 June and support tourism operators in Tasmania as they emerge from their disrupted summer season and head into winter.
‘Come Down For Air’ launched in 2019 from creative agency BMF and Clemenger BBDO Sydney, which holds Tourism Tasmania’s digital account.
After being put on hold due to COVID-19, the campaign recommenced Victoria, South Australia and Western Australia in mid-January. Activity also began in New Zealand on 17 January, the first time Tourism Tasmania has advertised in the country in 10 years.
Tasmania takes crown as Australia s best state economy during COVID-19
Tasmania has been named Australia s best-performing state economy for the fourth quarter in a row, boosting numbers across the board despite the threat of a global pandemic.
CommSec s quarterly State of the States report found Tasmania led the country on four of eight indicators used to assess the health and growth prospects of each region.
In population growth, equipment investment, dwelling starts and retail trade, no other state can hold a candle to Tasmania.
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The news for other states and territories was not as pretty.
The ACT remains in second position, followed by South Australia and Victoria sharing an equal third. Queensland came in fifth, while NSW and Western Australia were both awarded a joint sixth place.
Photo courtesy of Kittawa Lodge on King Island.
It will be a while before Australia opens its borders to the rest of the world (they know how to play it safe Down Under), but when the country comes back, it will be with gusto. We salute the hotels that opened this year under the shadow of the pandemic, as well as a few from late 2019 that never got a fair shot once they opened. When you do finally make it there, here are more than a few excuses to stay a while and explore its extremes.
Don t miss all our picks for the World s Best New Hotels in Africa, Asia, Australia, Europe, Latin America and the Caribbean. In the United States, we ve broken down our favorite new hotels by region: the Northeast, the South, and the West.
Dark Emu in his introduction to his new book,
Loving Country – a guide to sacred Australia, co-authored with Vicky Shukuroglou, an extract of which appears below.
Perhaps 2021 can be the year then, to at least start to change that, as, in the face of closures and international border restrictions, we satiate the travel bug by exploring our own backyards more enthusiastically than ever before.
Everywhere we go, from Broome to Bass Strait, we can be mindful of the Aboriginal culture there, past, present and future. And we can make this an endeavour not of token deference, but of real personal enlightenment and even national conciliation.