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When Sarah Artz opened the doors of Good Day Shop in October 2019, there was no way for her to predict what the year ahead would bring. Nestled beside a tattoo parlor and two doors down from a cat café on Monroe Street in Madison, Wisconsin, the brick-and-mortar boutique sells a collection of artisan-made home and lifestyle goods but when the pandemic shuttered storefronts in March 2020, Artz knew she needed to adjust her business model if she wanted to survive.
“We launched e-commerce right away when the lockdown started, and it became our lifeline,” she says. “Our community really showed up for us and helped carry us through.”
Inman Connect
Small businesses, which comprise 99.9 percent of all American enterprises, have borne the brunt of the economic downturn resulting from the coronavirus pandemic. Some 4 million of them closed their doors in 2020, and in polling undertaken by the U.S. Chamber of Commerce in December, nearly half of those owning such companies described their financial health as no better than average.
New president Joe Biden has promised to address this matter as part of a sweeping $1.9 trillion COVID-19 relief bill, but that only goes so far, considering there are over 30 million small businesses in the U.S., employing nearly 60 million people.
Shop local to keep Prineville businesses alive January 14 2021
Make an effort to put at least $100 per month to a locally owned, independent business
We are not wrong in saying that even just six months ago we thought we d be over the chaos of 2020 by now. At a time when our community would normally be excited for the new year, it is an understatement to say that 2021 has us all a little nervous. And if you aren t feeling hopeful, we promise, you are not alone.
We have asked small business owners time and time again, What keeps you up at night? The answers we used to get had to do with the promotion of events, random businesses assistance or the ability to retain quality employees. For the past many months, the most common response has been, How am I going to survive this when everything I have is wrapped up in this business? How will I make it through?
Participate in the $100 Challenge: Support local Preble County businesses registerherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from registerherald.com Daily Mail and Mail on Sunday newspapers.