Coles commits to no more plastic collectibles in sustainable campaign
July 23, 2021 8:53
Coles has reaffirmed its commitment to becoming Australia’s most sustainable supermarket, with a campaign commencing on Sunday 26 July via DDB Australia.
As part of its sustainability efforts, Coles has committed to no longer give away collectible plastic toys as part of its rewards program.
The national campaign is based on Coles’ ‘Together to Zero’ pillar in its sustainability strategy, which was first revealed in March, as well as the “Better Together” pillar.
The 60-second spot features a montage of Coles throughout history, showing the impact Coles has had across several generations. The spot ends in the line: “Together to zero: zero hunger, zero waste, and zero emissions. For generations to come.”
Strategy is centred around two pillars “Together to Zero” and “Better Together”
Supports the achievement of the United Nations Sustainable Development Goals
Aspiration towards zero emissions, zero waste and zero hunger
Better Together with our team, suppliers, customers and the communities in which we live and work
30 June 2021
From tomorrow, the aisles of more than 2,500 Coles supermarkets, Express and Liquor stores around the country will be transformed, with single-use plastic tableware now off the shelf. The move will divert 1.5 million kilograms worth of single-use plastic from landfill each year.
The removal of single-use plastic tableware comes as Coles Group today released its Coles’ Sustainability Strategy, setting out its plans to work with customers, suppliers, team members and the community to achieve its ambitions centred around the two pillars of “Together to Zero” and “Better Together”.
Spell launches GlamCorner-backed rental service
By Imogen Bailey | 8 April 2021
Spell has today taken another step in its sustainability journey, announcing a new partnership with fashion rental platform GlamCorner.
The partnership will see Spell become one of Australia’s first designers to launch its own rental offering on the GlamCorner platform, and follows a similar partnership between GlamCorner and David Jones.
The partnership will offer an online destination for customers to rent from a collection of 48 Spell garments, including archived pieces from previous collections.
Speaking on the partnership, Spell co-founder Elizabeth Abegg said that the partnership adds another layer to the brand s sustainability mission.
By PEDESTRIAN. TV
Published March 16, 2021
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