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Cutting carbs: India’s Lo! Foods eyes exports to Europe with low-carb and keto-friendly bakery and snacks By Guan Yu Lim Indian low-carb and keto-friendly brand Lo! Foods plans to begin exports to Europe this month with a new range of brownie, pancake and waffle mixes created to cater to the international audience.
The current range consist of low-carb and keto-friendly flours, namkeens, desserts and cookies.
According to founder, Sudarshan Gangrade, the aim was to develop low-carb alternatives to the carbohydrate-heavy Indian diet.
All of Lo! Foods products provide less than 5g of carbohydrate per serving, which is approximately 60% lower than similar products in the markets.
Bengaluru based FMCG brand Lo! Foods expands into international markets with a range of new products indiaeducationdiary.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiaeducationdiary.in Daily Mail and Mail on Sunday newspapers.
Bengaluru-based Lo! Foods on Friday said it has raised USD 1 million (about Rs 7.4 crore) in funding, led by the Chona Family Office, the erstwhile promoters of Havmor Ice Cream. The pre-series A round also saw participation from Ecosystem Ventures, Raveen Sastry (Co-Founder, Multiply Ventures), KRS Jamwal, Pratyush Prasanna (Gojek) among others, a statement said. The funds will be used towards accelerating growth, strengthening existing distribution networks and ramping up marketing, it added. Started in 2019 by Sudarshan Gangrade, Lo! Foods offers low-carb and Keto-friendly packaged products. It also has also ramped up to 20 cloud kitchens across Bengaluru, Delhi, Gurugram and Hyderabad that offer fresh low-carb food on demand through food delivery apps.
Updated Feb 17, 2021 | 06:15 IST
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