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After stellar growth FY21, Firefox Bikes eyes another bumper year
The company has launched a new more affordable range of bicycles-Bad Attitude that is priced between Rs 10,000-15,000, which it believes will help bring newer customers to its fold
Sumant Banerji | April 20, 2021 | Updated 16:48 IST
In fiscal 2021, the company clocked 1.05 lakh unit sales, crossing the 1 lakh mark for the first time ever (Source: Firefoxbikes.com)
KEY HIGHLIGHTS:
India s biggest premium bicycle maker is looking at a minimum 30 percent growth in fiscal 2022
In fiscal 2021, the company sold over 1 lakh bicycles while struggling to meet demand
Launched more affordable range of bicycles priced at Rs 10,000-15,000 to expand portfolio
Firefox Bikes launches Bad Attitude series in India, starting at Rs 9,999
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Last Updated: Apr 09, 2021, 08:51 AM IST
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The Bad Attitude series is available at all Firefox retail outlets and dealerships across India as well as the cities where Firefox dealers are not present through distributors. (Model in pic: Bad Attitude 10 29 D)
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MUMBAI: Firefox Bikes, a Hero Cycles Group company, has made a foray into the fast-growing entry-level premium segment in the domestic market with the launch of Bad Attitude series of bikes, priced between Rs 9,999 and Rs 14,900. Firefox Bikes, which operates in the premium range with its exclusive and expansive rage of performance bikes and accessories, caters to a host of segments.