After stellar growth FY21, Firefox Bikes eyes another bumper year
The company has launched a new more affordable range of bicycles-Bad Attitude that is priced between Rs 10,000-15,000, which it believes will help bring newer customers to its fold
Sumant Banerji | April 20, 2021 | Updated 16:48 IST
In fiscal 2021, the company clocked 1.05 lakh unit sales, crossing the 1 lakh mark for the first time ever (Source: Firefoxbikes.com)
KEY HIGHLIGHTS:
India s biggest premium bicycle maker is looking at a minimum 30 percent growth in fiscal 2022
In fiscal 2021, the company sold over 1 lakh bicycles while struggling to meet demand
Launched more affordable range of bicycles priced at Rs 10,000-15,000 to expand portfolio