PayMe rolls out new interface and WhatsApp stickers to celebrate CNY Details 09 February 2021
While Chinese New Year is just a few days away, some brands have rolled out campaigns or celebrations to engage customers. To welcome the Year of the Ox, HSBC’s PayMe has introduced a new interface and a set of new WhatsApp stickers.
Some people will likely wish to avoid meeting friends and family during the upcoming festival, and they may choose to give red packets through electronic means. As one of Hong Kong s most popular mobile wallet services, PayMe has launched a new interface to embrace the festive atmosphere and engage users, allowing them to give red packets electronically to loved ones and send personalised messages to spread festive blessings.
Details 15 December 2020
Chinese New Year is one festive season that the Chinese community in Singapore looks forward to. The celebrations usually involve visiting relatives and spending a good amount of time with the extended family. During the chats with family members, several topics would pop up, from career, marriage, and education, to possibly the topic of insurance. Insurance, however, can be a touchy topic that might lead to awkward conversations. Knowing this, Manulife Singapore came up with the campaign Feast of Huat to keep its target audience engaged. This resulted in the team winning silver for Best Use of Mobile - Insurance Services at