Dive Brief:
As big-box retailers continue to ink partnerships with DTC brands, Walmart is looking to elevate its health and wellness aisle. Healthcare technology company Ro launched its exclusive Roman men s over-the-counter products at 4,600 Walmart locations and on Walmart s website May 1.
For Ro s first retail partnership, the company will debut a line of vitamins and supplements for heart health, stress relief, testosterone support and prostate health, as well as swipes and condoms, according to a company press release. Roman products will be at 97% of Walmart stores in the U.S. by June.
Walmart customers will also have the option to take advantage of Ro s telehealth services for additional healthcare needs, per the release.
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