Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round
Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures led the round, joined by Accomplice, and Google Assistant Investments.
SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers. So instead of an audio ad playing in a one-way experience (as all adverts currently do), the listener can talk to, and interact, with the ad.
For example, when an Instreamatic advert says “Hello! Need help sleeping?” the microphone on the device it’s playing on opens, and the listener can respond however they like. If they say “Yes” then the brand’s voice (perhaps it’s a mattress brand) will respond with “Then we will sing you a lullaby”. If the user doesn�
We re getting there : Smart meters on track to reach half of Britain s homes and businesses in 2021
More than 22 million homes and businesses now have a smart meter installed
The smart meter rollout has faced major disruption due to Covid-19, but installations are on the up again and experts believe the technology has the potential to unlock the next wave of the net zero transition
Smart meters are set to reach over half of Britain s homes and businesses next year, as the national rollout once again gathers pace following major disruption to installation rates caused by the coronavirus crisis in 2020, according to Smart Energy GB.