Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round
Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures led the round, joined by Accomplice, and Google Assistant Investments.
SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers. So instead of an audio ad playing in a one-way experience (as all adverts currently do), the listener can talk to, and interact, with the ad.
For example, when an Instreamatic advert says “Hello! Need help sleeping?” the microphone on the device it’s playing on opens, and the listener can respond however they like. If they say “Yes” then the brand’s voice (perhaps it’s a mattress brand) will respond with “Then we will sing you a lullaby”. If the user doesn’t respond then the ad experience is over and the content resumes playing. There are also more complex versions of this scenario. The key is that Instreamatic knows what happened and can tailor future ads to match the listener’s past engagement. Here’s an example.