March 8, 2021 2:53
The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down.
After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness.
NRMA credits the campaign with making it the third strongest brand in Australia and strongest insurance brand in the world, according to Brand Finance’s reputable Brand Strength Index.
NRMA Insurance Unveils Next Instalment of Every Home Is Worth Protecting Work via The Monkeys – Campaign Brief
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February 16 2021, 11:34 am | BY Ricki Green | 34 Comments
gomo Mobile – a new online, pre-paid subscription mobile service provider, powered by the Optus network – has launched its first national campaign in partnership with creative studio Bear Meets Eagle on Fire.
Designed as a hassle-free alternative to the services of the big telcos, gomo is committed to helping consumers only pay for what they need, and none of the stuff they don’t.
The campaign “Mobile without the hoo-ha” features two TVC’s (“Couple” and “Date Night”), along with a vibrant graphic identity that comes to life in-store and across OOH.
Says Mel Hopkins, head of marketing at Optus: “There’s a group of people out there who don’t really want a traditional relationship with their telco. They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during COVID-19, as so many people re-examine their financial obligations,
February 16, 2021 10:11
Kia Australia has launched a new integrated campaign that shows off the automotive brand’s new global visual identity, with the ‘This is Kia’ campaign airing throughout the Australia Open.
It was created with full-service agency Innocean Australia (owned by the Hyundai Motor Group), with the hero TVC featuring a Kia Carnival doing laps of the Sydney Motorsport Park in Eastern Creek, challenging perceptions of the car itself and Kia as a family vehicle brand.
Throughout the campaign, Kia features the remainder of its range including the Kia Sorento and the ‘stylish’ Seltos in a spot featuring actor Dacre Montgomery.
February 15, 2021 9:43
A straight laced couple and a woman who knows exactly what she wants are the no-nonsense sorts of people that are launching Gomo’s ‘no-nonsense’ telco service.
It is the first campaign for the Optus-owned mobile service provider, which uses an online, pre-paid model, with the proposition that users only pay what they need.
The campaign was created by Bear Meets Eagle on Fire, and launches with the two spots along with graphic out-of-home and in-store executions.
“There’s a group of people out there who don’t really want a traditional relationship with their telco,” said Optus’ head of marketing Mel Hopkins.
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