February 16 2021, 11:34 am | BY Ricki Green | 34 Comments
gomo Mobile – a new online, pre-paid subscription mobile service provider, powered by the Optus network – has launched its first national campaign in partnership with creative studio Bear Meets Eagle on Fire.
Designed as a hassle-free alternative to the services of the big telcos, gomo is committed to helping consumers only pay for what they need, and none of the stuff they don’t.
The campaign “Mobile without the hoo-ha” features two TVC’s (“Couple” and “Date Night”), along with a vibrant graphic identity that comes to life in-store and across OOH.
Says Mel Hopkins, head of marketing at Optus: “There’s a group of people out there who don’t really want a traditional relationship with their telco. They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during COVID-19, as so many people re-examine their financial obligations,
February 15, 2021 9:43
A straight laced couple and a woman who knows exactly what she wants are the no-nonsense sorts of people that are launching Gomo’s ‘no-nonsense’ telco service.
It is the first campaign for the Optus-owned mobile service provider, which uses an online, pre-paid model, with the proposition that users only pay what they need.
The campaign was created by Bear Meets Eagle on Fire, and launches with the two spots along with graphic out-of-home and in-store executions.
“There’s a group of people out there who don’t really want a traditional relationship with their telco,” said Optus’ head of marketing Mel Hopkins.