February 15, 2021 9:43
A straight laced couple and a woman who knows exactly what she wants are the no-nonsense sorts of people that are launching Gomo’s ‘no-nonsense’ telco service.
It is the first campaign for the Optus-owned mobile service provider, which uses an online, pre-paid model, with the proposition that users only pay what they need.
The campaign was created by Bear Meets Eagle on Fire, and launches with the two spots along with graphic out-of-home and in-store executions.
“There’s a group of people out there who don’t really want a traditional relationship with their telco,” said Optus’ head of marketing Mel Hopkins.