Details 26 April 2021
Garnier has launched its Ramadan campaign with the message that One Green Step is all it takes to reverse the effects of climate change . Done in collaboration with M&C Saatchi Indonesia, Garnier s #OneGreenStep campaign is fronted with a one-minute countdown film. The campaign is a part of Garnier s 2025 goals to radically reduce the global impact on the environment, pledging that all its products will be manufactured without the use of non-recycled plastic, and converting all its factories to be carbon neutral.
Highlighting the urgency of action towards climate change, the one-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone to play a part in reversing its ill effects. The film, which is made available on Garnier s YouTube channel, is accompanied with the caption: Did you know that in one minute, Indonesia produces 13 tons of plastic waste? Can you imagine how ma