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26 April 2021
Garnier has launched its Ramadan campaign with the message that "One Green Step is all it takes to reverse the effects of climate change". Done in collaboration with M&C Saatchi Indonesia, Garnier's #OneGreenStep campaign is fronted with a one-minute countdown film. The campaign is a part of Garnier's 2025 goals to radically reduce the global impact on the environment, pledging that all its products will be manufactured without the use of non-recycled plastic, and converting all its factories to be carbon neutral.
Highlighting the urgency of action towards climate change, the one-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone to play a part in reversing its ill effects. The film, which is made available on Garnier's YouTube channel, is accompanied with the caption: "Did you know that in one minute, Indonesia produces 13 tons of plastic waste? Can you imagine how many tons of waste in one year?".