The cereal giant plans to remove 10% of the sugar from its kids’ cereal range
Kellogg’s has unveiled plans to slash salt and sugar from its range in a bid to boost its health credentials.
The cereal giant plans to remove 10% of the sugar from its kids’ cereal range and at least 20% of the salt from the range, making them all non-HFSS by the end of 2022.
It will also reduce sugar in Krave, which it said was “a favourite cereal for young adults”, by approximately 11%.
Special K, meanwhile, will be reformulated to become non-HFSS. Coco Pops, Corn Flakes and Rice Krispies are already non-HFSS.
Nestlé to reduce packaging across breakfast cereals in the UK
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Nestlé says it’s reducing the amount of packing used in its cereals in the UK in a bid to achieve zero greenhouse gas emissions by 2050.
Nestlé Cereals has announced it is reducing the amount of packaging used across its core brands in the UK, including Cheerios, Shreddies and Shredded Wheat.
On average, Nestlé Cereals UK says its new on-shelf packs will save an estimated 618 tonnes of plastic and cardboard packaging every year, with the new boxes using between 13 percent and 15 percent less packaging than before.
In addition, the optimised packs will help Nestlé Cereals UK use fewer lorries to transport its products to stores, saving an estimated total of 115,000 road miles in the process – the equivalent of 4,400 marathons – and resulting in a reduction of 180 tonnes of CO₂ per annum.
Nestlé reduces plastic from cereal packaging and rolls out paper Smarties packs worldwide
Well-known cereal brands including Cheerios, Shreddies and Shredded Wheat are set to reduce the amount of plastic used in packaging by more than 600 tonnes annually, while Nestlé s Smarties brand is also switching to recyclable paper packaging worldwide.
Plans are also in place for the packaging to be rolled out across other brands next year
The breakfast cereal brands are manufactured by Cereal Partners – a joint venture between Nestlé and General Mills – and are all set to reduce the amount of plastic used in packaging by up to 15% compared to current levels.