One Green Bean opens office in Europe
Creative comms agency One Green Bean has expanded into Europe, opening an office in Amsterdam, PRWeek has learned.
by Arvind Hickman
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Nestlé reduces plastic from cereal packaging and rolls out paper Smarties packs worldwide
Well-known cereal brands including Cheerios, Shreddies and Shredded Wheat are set to reduce the amount of plastic used in packaging by more than 600 tonnes annually, while Nestlé s Smarties brand is also switching to recyclable paper packaging worldwide.
Plans are also in place for the packaging to be rolled out across other brands next year
The breakfast cereal brands are manufactured by Cereal Partners – a joint venture between Nestlé and General Mills – and are all set to reduce the amount of plastic used in packaging by up to 15% compared to current levels.