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Frozen food continues to win as regions re-open, but what consumers reach for is evolving, IRI finds

Frozen food continues to win as regions re-open, but what consumers reach for is evolving, IRI finds
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Sally lyons wyattChristine bouleசாலி லயன்ஸ் வையட்

Blockbuster year for snacking innovation on horizon after product launches slowed during pandemic

This year promises to be a “blockbuster year” for snacking innovation after 2020 saw drastically fewer new products hit stores than previous years, but of those that did launch the best sellers catered to Americans’ pandemic-influenced demands – portending what likely will do well in the coming year, according to the Chicago-based consumer research firm IRI Worldwide.

United statesSally lyons wyattLyons wyattR amp dEalthy foodsCovid 19Ood labeling and marketingPlant based foods and beveragesHealth amp wellnessEalthy snackingEreals and bakery preparationsUt ingredientsEalth and nutritional ingredientsIsh and savory ingredientsFunctional claimsஒன்றுபட்டது மாநிலங்களில்

Leverage the power of perishables by differentiating fresh food offerings

Leverage the power of perishables by differentiating fresh food offerings April 08 , 2021 By Sally Lyons Wyatt and Jonna Parker, IRI During 2020, many of us embraced our inner chefs, getting closer to our kitchens and adjusting some of the foods we keep in them. With most of us forced indoors due to the pandemic, the percentage of U.S. consumers’ meals made and eaten at home nearly doubled, jumping from 48% in 2019 to a whopping 85% in 2020. And, with some of the extra time consumers had during lockdown, 38% reported embracing the chance to improve their health by starting a diet or making better choices in the kitchen. Following these trends, it’s no surprise the fresh food category ended 2020 on a high note.

United statesSally lyons wyattJonna parkerStore opportunityஒன்றுபட்டது மாநிலங்களில்சாலி லயன்ஸ் வையட்ஜோனா பார்க்கர்

Consumers want clearer, more consistent product information to facilitate omni-channel shopping

Consumers want clearer, more consistent product information to facilitate omni-channel shopping As more consumers adopt a “research-online-buy-offline” approach, providing accurate, consistent product information across channels and on packaging is essential for driving discovery, initial trial and repeat purchases – and yet, most manufacturers fall woefully short of shopper expectations on this front, according to insights from the product experience management firm Akeneo and consumer-research firm IRI. A staggering 75% of the 3,500 adults globally surveyed by Akeneo between Feb. 3-10, 2021, are not fully satisfied with the quality of product information available to them, including a notable 7% who say the information generally is very bad or somewhat bad.

United statesSally lyons wyattLyons wyattRainforest alliance certifiedB corporationSally lyonsFair tradeCage freeஒன்றுபட்டது மாநிலங்களில்சாலி லயன்ஸ் வையட்லயன்ஸ் வையட்மழைக்காடுகள் கூட்டணி சிஇஆர்டிஐஎஃப்ஐஇடிசாலி லயன்ஸ்நியாயமான வர்த்தகம்கூண்டு இலவசம்

IRI Leaders To Discuss Emerging CPG Trends at Multiple Upcoming Events in March

During their “What it Takes to Win with Retail Media Networks” session, Ellgass and Subramanian will discuss how more consumers are searching and shopping online, which is driving significant traffic to retailer websites and apps at a time when many chains are building out their digital media capabilities. Several retailers have been developing this model for years, but many other retailers are launching new programs or re-tooling their platforms to compete for a growing flow of ad dollars. WHY: While some believe retail media networks deliver better results than other digital options, others claim it’s just a money grab by the retailers. Ellgass and Subramanian will assess both viewpoints and share their insiders’ views as head of advertising and member of the technology team, which helped architect its ad products and measurement.

Chris duboisSally lyons wyattMike ellgassLarry levinAbishake subramanianCarrie sheaRetail marketing solutionsSam club media groupRetail media networksLyons wyattExecutive vice presidentPractice leaderFood trendsManaging partnerGrowth consultingSenior vice president