India: Beauty brand Juicy Chemistry raises $6.3m led by Verlinvest
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March 12, 2021
Homegrown skin and hair care direct-to-consumer (D2C) brand Juicy Chemistry has raised $6.3 million in Series A funding round led by Belgium-based investment firm Verlinvest. This is the first institutional fundraising by the company, which plans to use the capital for building its brand and expanding the business.
Juicy Chemistry was founded in 2014 by Megha and Pritesh Asher offering a range of certified organic products across face, body and hair care.
“The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s e-commerce platform and omnichannel distribution capabilities, to reach new and existing geographies, to hire talent, for brand building, and to cater to the increasing demand for products both domestically and in the
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Organic skin and personal care brand Juicy Chemistry on Friday announced to have raised $6.3 million in a Series A funding round led by Belgium-based investment firm Verlinvest. This marks the largest Series A raise in the D2C beauty and personal care space, the company shared.
Veda Corporate Advisors was the exclusive financial advisor for the transaction.
“It is an incredibly exciting time for us. The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving e-commerce platform and omnichannel distribution capabilities, to reach new and existing geographies, to hire talent, for brand building, and to cater to the increasing demand for products both domestically and in the international market,” said Prite
Juicy Chemistry raises $6 3 Mn in series A Funding led by Verlinvest
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