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Organic skin and personal care brand Juicy Chemistry on Friday announced to have raised $6.3 million in a Series A funding round led by Belgium-based investment firm Verlinvest. This marks the largest Series A raise in the D2C beauty and personal care space, the company shared.
Veda Corporate Advisors was the exclusive financial advisor for the transaction.
“It is an incredibly exciting time for us. The investment will enable Juicy Chemistry to further strengthen its position as a leader in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving e-commerce platform and omnichannel distribution capabilities, to reach new and existing geographies, to hire talent, for brand building, and to cater to the increasing demand for products both domestically and in the international market,” said Pritesh Asher, co-founder, and chief executive officer, Juicy Chemistry.