Aesop appoints Gusto Luxe as marketing partner in China Details
Skincare brand Aesop has appointed Gusto Luxe as its retained strategic communications partner in China.
The agency will support Aesop in driving awareness and commerce through a dynamic and digital-led communications strategy. The latest appointment aims to strengthen the brand s presence in China as there are changing regulations for imported cosmetics brands in the country, eliminating the requirement of animal testing on most products. As fans of the brand and everything it stands for, we are excited to support Aesop in mainland China at this pivotal moment in the industry, commented Charmaine Lin, general manager of client services at Gusto Luxe.
Gusto Luxe wins Mansur Gavriel s account in China Details
Mansur Gavriel has appointed Gusto Luxe as retained strategic communications partner for China.
The agency will provide support in increasing awareness and driving content to commerce ahead of the brand s planned launch on Tmall later this year.
Isabelle Fevrier, CEO of Mansur Gavriel, commented, While China presents an attractive opportunity for luxury brands, we also appreciate the complexity of the market and were looking for a reputable partner with a proven track record of experience in delivering strategic thinking and digital solutions. We found that in Gusto Luxe. We are proud to work with Mansur Gavriel in such a capacity that allows us to leverage our deep understanding of Chinese luxury consumers and innovative approach to communications in China, said Charmaine Lin, general manager of client services at Gusto Luxe.
MAR 11, 2021
In China’s marketing calendar, the white-hot Valentine’s Days (in addition to Feb.14, there’s also the two local ones of Qixi is the seventh day of the seventh month on the lunar calendar August 14 this year and 520 on May 20) remain a battlefield for luxury brands. So some have concentrated their efforts on the rather overlooked White Day, which takes place on Mar. 14. Originated in Japan in the 1980s, it’s a day for people usually women to reciprocate the gifts they receive a month earlier.
For this year’s White Day, British luxury menswear brand Dunhill worked with Chinese top influencer Mr. Bags on a special edition of its Lock bag that debuted during its fall 2020 runway show, in a gradient blue ink colorway. “The lock and key indicates the meaning ‘lock love, open heart,” stated Tao Liang, aka Mr. Bags, in his WeChat post on Feb. 26. “If a girl decides to give this bag to a guy, it will help step up his fash