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Asia-Pacific News In Brief (September 20, 2021)
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Hunter Retains Gusto Luxe as Integrated Communications Partner in China
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Gusto Luxe names Shashin Surti managing director
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Asia-Pacific News In Brief (June 15, 2021)
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The agency will support the beauty brand by strengthening its presence in China.
Luxury marketing agency, Gusto Luxe, has been appointed by Tata Harper to develop its market entry strategy for China, and support the beauty brand with positioning, digital, and marketing.
The agency has been supporting many niche beauty brands to develop creative, digital-led communication strategy and positioning. With Tata Harper, they will work to execute a social media strategy, supported by influencer activations and offline events.
“Chemistry, not just in beauty, is very important to me,” said Tata Harper, Founder, Tata Harper.
“With Gusto Luxe we have found a like-minded partner who appreciates and understands our values and what we stand for. We’re excited to transform our vision into reality in China leveraging unique social media ecosystems and building a community of Tata Harper lovers.”