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The new ITA Group Europe is partnering with incentive-technology company Motisha.
ITA Group, a major player in the meetings, incentives, and customer-engagement arena, has expanded overseas with the launch of ITA Group Europe.
The new company is based in Bruges, Belgium, and has an entrée into that market from a strategic affiliation with Motisha, an incentive technology platform, also in Bruges. Motisha’s platform is designed to motivate sales teams, reward customer loyalty, and motivate employees, and ITA sees the relationship providing access to a network of European support partners, among other benefits.
ITA Group’s President and CEO Brent Vander Waal says the move will put the company in a better position to serve clients with European-based audiences. “As we look to the future, effective global engagement programs will be a critical piece in our clients’ long-term business strategies, and this step is the first of many as we continue to execute our ongoing gl