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ITA Group Expands Global Operations with the Incorporation of ITA Group Europe
February 4, 2021 GMT
WEST DES MOINES, Iowa and BRUGES, Belgium, Feb. 04, 2021 /PRNewswire/ ITA Group, a global leader in corporate engagement solutions, has incorporated ITA Group Europe as the newest member of the ITA Group family of companies. Based out of Belgium, ITA Group Europe will allow clients to take advantage of more culturally relevant and locally managed engagement solutions that inspire and motivate European-based employees, channel partners and customers.
In addition to incorporating in Europe, ITA Group formed a strategic affiliation with Motisha, a Belgium-based leader in engagement programs. Motisha offers exceptional global capabilities, 18 years of European operational experience and a passionate and dedicated client-centric culture, similar to ITA Group.
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ITA Group, a global leader in corporate engagement solutions, has incorporated ITA Group Europe as the newest member of the ITA Group family of companies. Based out of Belgium, ITA Group Europe will allow clients to take advantage of more culturally relevant and locally managed engagement solutions that inspire and motivate European-based employees, channel partners and customers. In addition to incorporating in Europe, ITA Group formed a strategic affiliation with Motisha, a Belgium-based leader in engagement programs. Motisha offers exceptional global capabilities, 18 years of European operational experience and a passionate and dedicated client-centric culture, similar to ITA Group.
This strategic affiliation allows ITA Group to deliver immediate benefits to clients including:
The new ITA Group Europe is partnering with incentive-technology company Motisha.
ITA Group, a major player in the meetings, incentives, and customer-engagement arena, has expanded overseas with the launch of ITA Group Europe.
The new company is based in Bruges, Belgium, and has an entrée into that market from a strategic affiliation with Motisha, an incentive technology platform, also in Bruges. Motisha’s platform is designed to motivate sales teams, reward customer loyalty, and motivate employees, and ITA sees the relationship providing access to a network of European support partners, among other benefits.
ITA Group’s President and CEO Brent Vander Waal says the move will put the company in a better position to serve clients with European-based audiences. “As we look to the future, effective global engagement programs will be a critical piece in our clients’ long-term business strategies, and this step is the first of many as we continue to execute our ongoing gl