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Food can be deceiving. Even your mother’s most beloved recipe can fall short on taste, if your senses of sight and smell don’t “buy in” to the food first, says retired food stylist Sharon Sheaffer. Sheaffer’s food styling career spans four decades working for food giants Campbell Soup Co. and General Foods. She was also an independent stylist for national brands such as McCormick, Lucky Leaf and Weaver Chicken. Photo by Art Petrosemolo Sharon Sheaffer styles pudding in a dessert cup. A food stylist is the person who prepares a food item to be photographed so that it looks the most appetizing to customers. For farmers putting images of their farm products online, whether on social media or on a shopping website, thinking about how to photograph meat, vegetables, fruits or prepared food items to make them look highly appetizing is an important part of their sales.

New yorkUnited statesNew jerseyLancaster countyNew hollandWhite plainsRepublic ofUniversity of pennsylvaniaSharon sheafferWilliam pennEllen ann dunhamOscar mayerHood college in frederickCampbell soup coKraft foods groupCampbell soup