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Brunello Cucinelli builds presence in travel retail with airport store in Rome
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Brunello Cucinelli opens first airport store at Rome Fiumicino
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Guerlian debuts first pop-up stores in Asia Pacific travel retail
Guerlian has launched its first travel retail pop-ups in
Asia Pacific to mark the launch of its new
Orchidée Impériale Micro-Lift Concentrate.
The French beauty brand “took over”
Hainan with its new emplacements in partnership with
China Duty Free Group (
CDF) at the
Haikou Mall.
The new Orchidée Impériale Micro-Lift Concentrate took centre stage in the pop-ups as the stores sought to help customers to immerse themselves in the beauty of the new product.
On arrival, guests were greeted by a giant screen which introduced them to the “myth from orchid to Micro-Lift Concentrate”, before being guided in to experience the product, alongside other Guerlian offerings.