TELL good stories, they say. Last week, we ran a story on the Primacy of Service behind the founding of 104-year-old St Patrick’s Church Tawau, based on the latest book entitled St Patrick’s Tawau 1917-2017: The story of an Anglican Church and its schools
JUL 06, 2021
On June 24, the livestream of Louis Vuitton’s spring 2022 menswear show, dubbed “Amen Break,” raked 131 million views across different social platforms in China. Among them: Kuaishou, which contributed 39 million, or nearly one-third, of the views.
Kuaishou, which translates to “quick hand,” is a Chinese short-video platform and a nemesis of TikTok’s local version Douyin. It was an unexpected platform choice for Louis Vuitton as its content is known for being geared toward China’s mass market, with audiences in less populous and less developed regions.
While the brand’s choice was a jaw-dropping one for the public, it was commendable according to marketing professionals.
Guerlian debuts first pop-up stores in Asia Pacific travel retail
Guerlian has launched its first travel retail pop-ups in
Asia Pacific to mark the launch of its new
Orchidée Impériale Micro-Lift Concentrate.
The French beauty brand “took over”
Hainan with its new emplacements in partnership with
China Duty Free Group (
CDF) at the
Haikou Mall.
The new Orchidée Impériale Micro-Lift Concentrate took centre stage in the pop-ups as the stores sought to help customers to immerse themselves in the beauty of the new product.
On arrival, guests were greeted by a giant screen which introduced them to the “myth from orchid to Micro-Lift Concentrate”, before being guided in to experience the product, alongside other Guerlian offerings.