ETSU assistant professor, Dr Dana Harrison, coauthors new marketing textbook
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Assume that you are the new Marketing Manager of a EmiratesNBD
You have been asked to familiarize yourself with the corporate objectives of the organisation, and to contribute towards the marketing strategies for achieving those corporate objectives for a specific product of the company.
Requirements
Task 1: Company Overview
Provide a brief overview of the organisation in terms of what it markets; analyze its mission statement; and how its history has shaped the organization’s development of its core competencies. Review the organization’s market performance in the last few years from both its financial and market-share perspectives. Then, identify and evaluate the organization’s present marketing goals and objectives.
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Assessing Damages in Data Privacy and Data Breach Class Actions Involving Health Data in the Wake of COVID-19 Monday, March 15, 2021
The COVID-19 pandemic, which has generated a surge in telehealth and introduced the concept of contact tracing into our daily lives, is likely to expose businesses and governments to an increased risk of data privacy and data breach class actions related to health and other personal data. This article discusses potential economic approaches and challenges to valuing, in class action settings, alleged unconsented use or misappropriation of health and other private data generated during this health crisis.
Class action litigation related to data privacy and data breaches in the healthcare industry is expected to trend upward in the COVID-19 era
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