In incorporating an enterprise, the name given to such enterprises is very important, there may be conflicts between one enterprise and another without any proper regulation on the names of businesses; this is why the Companies and Allied Matters Act 2020 prohibits and restricts businesses from adopting certain names.
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Assume that you are the new Marketing Manager of a EmiratesNBD
You have been asked to familiarize yourself with the corporate objectives of the organisation, and to contribute towards the marketing strategies for achieving those corporate objectives for a specific product of the company.
Requirements
Task 1: Company Overview
Provide a brief overview of the organisation in terms of what it markets; analyze its mission statement; and how its history has shaped the organization’s development of its core competencies. Review the organization’s market performance in the last few years from both its financial and market-share perspectives. Then, identify and evaluate the organization’s present marketing goals and objectives.