RuPay aims to gain traction with the India diaspora who believes in the Power of India Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally by
Updated: Mar 8, 2021 4:52 PM
Kunal Kalawatia, Chief of Marketing, NPCI talks about the growing need for contactless payments, technological innovations in digital payments, expansion plans and more.
How has consumer behaviour towards digital payments evolved in the last year?
Digital Payments have been fulfilling the deep need of consumers like ease, speed, and safety. The growth was accelerated and UPI (Unified Payment Interface) in particular. We saw rapid adoption during the pandemic with over 2 billion transactions per month. The pandemic has added hygiene to the need of the consumers and making payments through UPI, RuPay Contactless and NETC solves this need. For the first time, consumers are actively seeking Digital Payments. Th
Sachin Tendulkar partners with Unacademy Unacademy learners will be coached and mentored by the legend through a series of live interactive classes by
Updated: Feb 23, 2021 10:31 AM
Unacademy, has announced that it has signed a strategic partnership with cricket legend Sachin Tendulkar. The vision of this partnership is to provide holistic learning for Unacademy Learners.
As part of the deal, Unacademy learners will be coached and mentored by the legend through a series of live interactive classes, which everyone can access free of cost on the Unacademy platform. The iconic cricketer has been roped in to serve as a brand ambassador for Unacademy.
Sharma is also Country-Head Sales, Marketing & Operations, Assurance Intl Limited by
Updated: Feb 16, 2021 3:34 PM
Sanjay Sharma, Country Head Sales, Marketing & Operations of Assurance Intl Limited-Goodyear Lubricants, has been delineated the responsibility for the whole of sales operation for the Sri Lankan market as well, after the accelerated prosperity in the Indian trade. He was already operating sales for India under the Goodyear-Assurance collaboration since the year 2020. Tyre company Goodyear and lubricants manufacturer Assurance Intl Limited launched a new line of engine oils in India and Sri Lanka under collaboration, not long ago. The product line consisted of a range of lubricants for multiple vehicles including greases, brake fluid, transmission oil, tractor oil, diesel exhaust fluid, gear oil, and hydraulic oils.
‘Contactless’ is the most rated feature for any marketing activity right now: Jean Lin Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization by
Updated: Feb 5, 2021 9:42 AM
“The pandemic will pass but the consumer behavior will not change. It has moved into a virtual experience economy,” said creative maven-Jean Lin, Global CEO Creative at dentsu International, as she took to the virtual screen to deliver her Keynote at the Dentsu e4m Digital Advertising Report 2021 Unveiling and Conference on And, not Or - Recipe for success in the new normal.”
Denver ropes in Kannada actor Sudeep as brand ambassador Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka by
Updated: Jan 25, 2021 5:17 PM
Denver has recently signed up Kannada Superstar Sudeep as its new brand ambassador. Through this association, Denver aims to explore and leverage the massive untapped opportunities for fragrance brands in the Karnataka and nearby market. It also plans to launch a TVC featuring Sudeep to further strengthen its positioning as a premium player in the Deodorant & Men Grooming category across Karnataka.
Denver is a leading brand from the manufacturing hub Vanesa Care, and offers a wide array of perfumes and deodorants under male grooming category. By collaborating with Sudeep, not only it endeavours to become a brand that connects with the aura and style of today’s millennial generation, but it also strives to cement its