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Read later Audio version Summary: Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe s product architecture and continues to evolve (© James Thew - Fotolia.com) When Adobe acquired Marketo in late 2018, there was likely plenty of speculation about where the marketing automation platform was headed. Marketo customers didn t need to wait long to find out as Adobe integrated Marketo with its digital experience platform in a number of ways. It s been a little over two years now since the acquisition, and Adobe provided some insights into where Marketo Engage is headed at the 2021 Adobe Summit, including more integrations with Adobe products.

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