The Tempest, who could famously control the
spirits of his tropical island with a clap of his hands, and Trevor Noah, the comic show host from South Africa, with a baby face and a caustic tongue. He is both a conjuror of daily dramas and a wisecracking wit.
There is also the ebullience of a young Hanif Kureishi and his adventures with the ‘beautiful launderette’ in Sanjay’s attempt to ingratiate himself with the layers of immigrant life in early Thatcher-era Brixton. However, unlike Kureishi and definitely unlike Noah, who capitalise on their religious and racial otherness, Ferrey, or Sanjay, does not wear badges identifying himself or asking for recognition in a foreign land.
February 16, 2021 3:15
Australian loyalty program Flybuys has unveiled its new brand campaign, centred around the positioning ‘Give a Flybuys, Take More’.
Close to 30 years after the program first launched, Flybuys has a new brand platform created by CHE Proximity, with the campaign to roll out nationwide across TV, out of home, and social.
The new campaign highlights the pride shown by members as they collect points, showing off as those members become everyday legends.
The new platform was created after research into Flybuys members’ spending habits over the last 18 months showed a significant rise in those hunting for a deal.
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