Flybuys launches inaugural Flybuys 50 list via CHE Proximity
July 7, 2021 10:43
CHE Proximity has released its latest campaign for Flybuys.
The campaign launches the inaugural Flybuys 50 list of the top Flybuys point earners as part of the ‘Give a Flybuys. Take More’ brand platform.
The spot sees some of the top Flybuys earners sitting down to be interviewed, each sporting a different nickname such as The Hustler, The Mentor, The Hacker, and The Connoissuer. The members from all over Australia explain some of the tips and tricks that keep them at the top of the game.
Rosemary Martin, chief customer officer at Flybuys, said: “To us, it’s not about who has the most points. What our members want from the program can be quite different, so it was really important to highlight these real attitudes and behaviours in this campaign through our real members.”
July 7 2021, 10:18 am | BY Ricki Green | No Comments
Australia’s most popular loyalty program, Flybuys, has launched its inaugural ‘Flybuys 50’ list today building on the recent ‘Give a Flybuys. Take More’ brand campaign via CHE Proximity.
Featuring fifty of some of Australia’s most successful Flybuys members, this new list celebrates real members at the top of their points game, who exemplify the ‘Give a Flybuys’ attitude.
The ‘Flybuys 50’ continues to champion its members’ pride in points collecting. Through extensive research and data review, Flybuys selected everyday Aussies from across the nation to feature in the 2021 list, including Shady ‘The Hustler’ (NSW) and Darian ‘The Mentor’ (ACT), who use less-traditional methods for accumulating bonus points. The list also includes Tuyen ‘The Hacker’ (SA) and Shaneen ‘The Connoisseur’ (TAS), who’ve mastered the art of collecting at Coles.
February 16, 2021 3:15
Australian loyalty program Flybuys has unveiled its new brand campaign, centred around the positioning ‘Give a Flybuys, Take More’.
Close to 30 years after the program first launched, Flybuys has a new brand platform created by CHE Proximity, with the campaign to roll out nationwide across TV, out of home, and social.
The new campaign highlights the pride shown by members as they collect points, showing off as those members become everyday legends.
The new platform was created after research into Flybuys members’ spending habits over the last 18 months showed a significant rise in those hunting for a deal.
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February 16 2021, 2:38 pm | BY Ricki Green | 82 Comments
Australian loyalty program Flybuys has launched its new integrated brand campaign ‘Give a Flybuys. Take More’ today via CHE Proximity.
Nine years after Dawn French appeared on Aussie screens shouting “Goodbye shopping and Hello Flybuying” from her car, the latest platform leads the brand in a completely new direction. It celebrates its members’ pride in point collection, by turning Flybuys members into everyday legends.
Research into Flybuys members’ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude – a ‘Give a Flybuys’ attitude. This new attitude is a brazen pride in hacking savviness, finding bargains and a competitive spirit between customers to get to the top of the points game.