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‘Many thought women should simply decide a car’s colour’: Nissan’s top female exec Asako Hoshino, Nissan’s executive vice president, recounts her struggles to overcome norms and stereotypes built over decades in an industry that’s still dominated by male executives.
Nissan executive vice president Asako Hoshino (left) and corporate vice president Kinichi Tanuma (right). (Photo: Toshifumi Kitamura/AFP)
16 Jul 2021 06:30AM Share this content
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Asako Hoshino was, in many ways, the face of a new era for Nissan when she joined the Japanese carmaker in 2002.
Carlos Ghosn, its chief executive at the time, had revived the company from near bankruptcy in what remains one of the biggest turnarounds in corporate history.
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