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Crumpton Oaks expands portfolio with on-trend flavours Print
4th March 2021
Cider brand Crumpton Oaks is launching two new flavours, in an effort to “broaden the brand’s consumer base” and “attract new shoppers to the category”.
Crumpton Oaks Cherry & Berry is available now in a two-litre PET bottle (£4.50) and 4x440ml cans (£4.50), alongside a Dark Fruit flavour in a two-litre PET bottle to “offer more choice and value for money to consumers”.
Crumpton Oaks brand manager Alison Reilly said: “Cherry & Berry is a well-known flavour combination in soft drinks but completely new to the cider category.
“The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer.
By Abbie Dawson2021-03-02T13:53:00+00:00
Source: Crumpton Oaks
Crumpton Oaks said Cherry & Berry is a well-known flavour combination in soft drinks, but completely new to the cider category
Crumpton Oaks is claiming a first to market with a new Cherry & Berry cider.
The new flavour (4% abv) is said to take cues from traditional British fruit favourites in the juice and squash market, with brand manager Alison Reilly adding “Cherry & Berry is a well-known flavour combination in soft drinks, but completely new to the cider category”.
She added the cider market over-indexed with older consumers, but Crumpton Oaks was “increasingly attracting a younger consumer”.