By Abbie Dawson2021-03-02T13:53:00+00:00
Source: Crumpton Oaks
Crumpton Oaks said Cherry & Berry is a well-known flavour combination in soft drinks, but completely new to the cider category
Crumpton Oaks is claiming a first to market with a new Cherry & Berry cider.
The new flavour (4% abv) is said to take cues from traditional British fruit favourites in the juice and squash market, with brand manager Alison Reilly adding “Cherry & Berry is a well-known flavour combination in soft drinks, but completely new to the cider category”.
She added the cider market over-indexed with older consumers, but Crumpton Oaks was “increasingly attracting a younger consumer”.