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The Suicide Squad Star Margot Robbie Shares Career Fears: What To Do if You ve Peaked
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The Evolution of Commerce-Connected Content
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19 May 2021 7 min read
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three.
Conscious consumers are becoming more educated when it comes to products. Beauty movements, like clean beauty, sustainability and the biotech boom, have led to an industry push for groundbreaking solutions in the form of product innovation.
The beauty industry has long been at the forefront of science and technology. And as global events drive people to become more concerned about the health of the planet and its people, beauty brands are innovating to deliver products that are safe and sustainable, multi-purpose and personalised.
Pandemic triggers a workplace shecession
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It’s 7 a.m. in Hawaii and Hyram Yarbro hasn’t slept a wink. The skin care whizz has been up all night editing a collaboration video for his YouTube channel, Hyram, that he’s “really, really excited about.” All-nighters such as these are mere child’s play for Yarbro, who grew up working on a cattle ranch deep in Arizona, and used to work upwards of 85 hours a week at various service jobs. Now, at just 24 years old, he’s at the helm of a disruptive skin-care subculture revolutionizing the beauty industry.