19 May 2021 7 min read
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three.
Conscious consumers are becoming more educated when it comes to products. Beauty movements, like clean beauty, sustainability and the biotech boom, have led to an industry push for groundbreaking solutions in the form of product innovation.
The beauty industry has long been at the forefront of science and technology. And as global events drive people to become more concerned about the health of the planet and its people, beauty brands are innovating to deliver products that are safe and sustainable, multi-purpose and personalised.