Game just put Sepedi and Setswana educational books on its shelves, starting at R30 Business Insider SA
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Mmago Jafta, the Sepedi iteration of Jafta s Mother by Hugh Lewin is now available at Game stores.
Game now sells a range of children’s books written in African languages as well as educational books in English and Afrikaans.
The move expands its school product offering for customers.
The range includes Setswana and Sepedi versions of
Jafta’s Mother by Hugh Lewin which is illustrated by Lisa Kopper.
It also stocks the
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Massmart-owned Game has become the latest general retailer to sell children s books written in African languages, including Sepedi, Setswana, and IsiZulu, and has also introduced educational books in English and Afrikaans.
Groceries trump appliances for SA bargain hunters, survey finds
By Dieketseng Maleke
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SOUTH Africans were using savings policies on groceries more than they were on large appliances and HD TVs, according to a survey released on Tuesday.
The information is contained in a quarterly survey conducted by retailer Game stores.
The research aims to keep abreast of changes and trends in consumer behaviour.
According to the report, households with an income of less than R2 000, looked to save predominantly on groceries, baby products, and furniture, while those with an income of up to R5 000 looked to save on electronics and smart and HD televisions. “Groceries remained a key driver for those with household incomes between R10 000 and R20 000,” it said.
Bargain hunters use leaflets more than Google, finds survey
By BR Reporter
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Customers who are bargain hunters use leaflets more than Google search to compare prices. This is according to a survey conducted by retailer Game.
The survey sampled over 780 South African consumers, and it revealed that more than half of respondents were shopping less now than they did a year ago.
Game Vice President of Marketing Katherine Madley said: “The South African consumer has always been a savvy shopper, but in the last year, we have seen the appetite for bargain hunting and unbeatable deals increase tremendously across all categories. Something our customers are familiar with.”
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Game appoints King James Group s Cedar SA
Game Stores has appointed Cedar South Africa, a member of the King James Group, as its specialist content marketing agency.
Cedar Communications has worked closely with Game to develop an omnichannel content strategy that will see Cedar produce relevant, useful and engaging content marketing executions to bring to life the retailer s brand promise of ‘creating a better life for all’.
The content, which will primarily live on Game’s website but also be featured in-store and on the retailer’s social media channels, will showcase the variety of products in store and online, highlight the convenience of the one-stop shopping experience and reinforce the message that Game is the home of everyday low low prices.