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Maintain ADD on Colgate Palmolive - Steady growth, buoyant margins - HDFC Securities
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Colgate Q1 Net Sales up 12% and Net Profit up 18%
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FMCG players focus on expanding Ayurvedic oral care portfolios with ‘pulling oil’
January 01, 2021
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Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. Two of the major FMCG players - Dabur India and Colgate-Palmolive (India), have decided to expand their oral care portfolios this week, with the launch of pulling oil, when Indian consumers are increasingly seeking natural and Ayurveda-backed propositions.
This is expected to boost the Ayurvedic mouthwash category in the country. Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. So far, the mouthwash category is dominated by alcohol-based mouthwash products.
Colgate-Palmolive launches Vedshakti Oil Pulling
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Colgate-Palmolive expands its Naturals portfolio with the launch of Vedshakti Oil Pulling
Researched and designed in India, Colgate Vedshakti Oil Pulling is an antioxidant rich sesame oil blend of eucalyptus, basil, clove and lemon oils, to detoxify the mouth of overnight impurities Delhi, December 31, 2020
Colgate-Palmolive (India) Limited, which deals in oral care, has expanded its Naturals portfolio with the launch of Vedshakti Oil Pullingâa centuries-old practice in Ayurveda combined with Colgate Indiaâs oral care expertise, known to offer benefits in oral health and beyond.
Oil Pulling is an ancient oral âkriyaâ recommended in Ayurvedic scriptures as an essential part of daily morning health rituals or âdinacharyaâ. Incorporating Oil Pulling to your existing oral regimen helps remove impurities and promote oral health, keeping oral diseases at bay.