FMCG players focus on expanding Ayurvedic oral care portfolios with ‘pulling oil’
January 01, 2021
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Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. Two of the major FMCG players - Dabur India and Colgate-Palmolive (India), have decided to expand their oral care portfolios this week, with the launch of pulling oil, when Indian consumers are increasingly seeking natural and Ayurveda-backed propositions.
This is expected to boost the Ayurvedic mouthwash category in the country. Oil pulling is an ancient method of swishing oil in the mouth for a few minutes as an oral detox therapy. So far, the mouthwash category is dominated by alcohol-based mouthwash products.