Coca-Cola Australia has launched a campaign unveiling a new recipe and a new look for Coca-Cola No Sugar created by Ogilvy Global, which has been adapted locally.
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Vice President, Investor Relations & Corporate Strategy
So welcome, everybody. And thank you for joining us today. We re all based in London, well most of us are. And by that, I mean, myself, you know me. So, you ll see a bit later on in the presentation. Damian is obviously here, CEO; Nik Jhangiani, our CFO; and later on you ll get to meet Peter West for the first time from our API, new business unit.
So, a quick reminder of our forward-looking statements and cautionary statements as you see here, I ll leave you to read those later. And then, just by way of agenda, four areas to cover as you see here; a couple of breaks along the way, so I ll break it up for you. So it s not too much PowerPoints in one go. And asking questions, there s two ways of doing that. We do have some live stream later on during the Q&A session. Those individuals know who they are. But any of you, if you want to ask a question on the chat function that was linked to the original registration, we ll cover as
Coca-Cola Amatilâs COVID-19 lessons for new owner
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Coca-Cola Amatilâs strategy of analysing consumersâ COVID-19 spending habits postcode by postcode has paid off in spades, delivering a windfall for its new owner, Coca-Cola Europacific Partners.
While Coca-Cola Amatilâs beverage volumes fell 2.5 per cent in the March quarter, sales rose 6 per cent, outperforming Coca-Cola Europacific Partnersâ bottling operations in the UK and Europe.
Coca-Cola API general manager Peter West - âPeople have experienced things they like and they donât want to go back to the way it was.âÂ
Janie Barrett
In Australia, where revenue returned to growth in 2019 after falling for six years, sales rose 8 per cent and volumes by 3.7 per cent, with strong demand for Coca-Cola No Sugar and energy drinks offsetting weaker demand for bottled water. This followed flat sales in the year-ago period, when demand was hit by the bushfires.
Details 16 December 2020
Coca-Cola is always a popular option amongst consumers and its Coca-Cola No Sugar (CNS) item saw a 8.8% volume growth in 2018 compared to the same period in 2017. Despite this, sales from its main impulse channel, convenience stores, saw a decline compared to 2017. To boost sales in this segment, The Coca-Cola Company Singapore (TCCC) and Ogilvy Malaysia tapped on the popular Star Wars franchise to draw consumers to convenience stores and purchase the Coca-Cola No Sugar. The Coca-Cola Galactic Bottles campaign resulted in the company winning gold for Excellence in Customer Engagement at
MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020
Challenge
Singapore s Ministry of Health has been running campaigns on the dangers of sugar on one s health since 2008 and volume sales for TCCC has seen a dip of 2.6% from 2012 to 2017. The company managed to bounce back with the introduction of Coca-Cola No Sugar but bott