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PCA 2021: Ashton

PCA 2021: Ashton Amongst the booths that look very different compared to previous PCA Convention & Trade Shows, Ashton’s presence this year has to be towards the top of the list. Ashton’s previous booth which was redone not too long ago was much larger and much nicer, but the company seems to have decided that a nice booth isn’t necessary to write orders and that makes sense. Actually, it’s likely makes tens of thousands of dollars of cents in terms of the savings between this booth and the old one. The new booth has just three display cases none of which included the company’s newest product and a pretty spartan attempt at branding. That being said, there seemed to be retailers at most of the tables in the booth, which is really all that matters. The curious question to me is whether 2021 is an aberration or whether this is going to be Ashton’s approach for the future. Given the costs associated with big, heavy booths, I really can’t imagine companies like Ashton goi

Jeremy McDonald Announces Wildfire Cigar Co

Jeremy McDonald’s new cigar company has a name and its first two releases. It’s called Wildfire Cigar Co. and its first two blends will be made at Joya de Nicaragua. The first of those cigars is called The Single, a 7 x 50 Churchill that will use an Ecuadorian habano dark wrapper over a Nicaraguan binder and Nicaraguan fillers. The Single will have an MSRP of $14 per cigar and will be limited to 750 boxes of 10 cigars. McDonald says he hopes to ship the cigars in mid- to late August. “I have partnered with a factory that I love and respect, and together we are crafting some damn fine cigars for one purpose: To find commonalities in other humans and enjoy those moments together,” said McDonald in a press release. “The ethos is simple; I want to sit, share a cigar, learn, be present, and take in every moment with people I love.”

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