Dive Brief:
In an ongoing bid to improve its wedding resources and services, David s Bridal is launching its own 24-hour YouTube Live channel to provide wedding planning resources and content, the company announced on Tuesday.
The YouTube Live channel will accept submissions and feature content from couples, photographers and vendors such as The Pros Weddings, George Street Photo & Video, B. Bryant Films and Jake Austin Films, per the announcement.
The retailer plans to continuously update the streaming channel with videos and content that will provide around-the-clock inspiration for viewers.
Dive Insight:
The David s Bridal YouTube channel launch is part of the retailer s overall modernization efforts. As the COVID-19 pandemic put weddings on hold, the company continued to release a range of digital services and perks, including virtual appointments via Zoom, AR and 3D dress shopping, a loyalty program and installment payments with Affirm.