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The Chinese men’s cosmetics market is getting polarized Marie-Hélène Corbin (Photo: © Tomwang112 / iStock) 2 March 2021 Share: The physical appearance of male ambassadors and influencers recruited by beauty brands in China earned them the name of xiaoxianrou (小鲜肉) on the web: ‘little fresh meat’, literally. For example, the Florasis brand (花西子) chose soprano singer Zhou Shen to embody their makeup range inspired from oriental traditions. And influencer Li Jiaqi was nicknamed ‘lipstick queen’ by the Chinese media: according to them, he sold 15,000 lipsticks livestream on Alibaba’s Taobao platform in only five minutes, just by testing a few models himself. “ There is a ‘soft’ representation of men (in advertisement as well as TV series and movies) targeting women – the Little Fresh Meat ‘poppy dogs’, these prepubescent looking men with flawless skin, wearing make-up, with sophisticated hairstyles, projecting the ideal, sensitive and r

Alice liLittle fresh meatLaurence lim dallyCool brandMake essensePerfect diaryLaurence limSenior beautyPersonal careஆலிஸ் லிகொஞ்சம் புதியது இறைச்சிலாரன்ஸ் லிம் டல்லிகுளிர் பிராண்ட்செய்ய எஸ்சென்செசரியானது டைரிலாரன்ஸ் லிம்