December 16, 2020
published at 4:41 AMReuters
Liu Yuxuan, 22, a student, puts on his make-up at a restroom in a shopping mall in Shanghai, China, on Dec 3, 2020.
Reuters
China s radiant male skincare market has a fresh shine: A raft of domestic startups is tapping global investors for funds, with ambitions to rival giants like L Oreal in a billion-dollar business serving image-conscious millennial men like Hou Junru.
The 24-year-old Shanghai education worker got into skincare as a student and splurged more than $1,000 (S$1,332) on creams and lotions in e-commerce firm Alibaba s giant Nov 11 Singles Day promotion. My need is to keep the skin moist and look pale, said Hou.
Dec 11, 2020
BEIJING/SHANGHAI – China’s radiant male skin care market has a fresh shine: A raft of domestic startups is tapping global investors for funds, with ambitions to rival giants like L’Oreal in a billion-dollar business serving image-conscious millennial men like Hou Junru.
The 24-year-old Shanghai education worker got into skin care as a student and splurged more than $1,000 on creams and lotions in e-commerce firm Alibaba’s giant Nov. 11 Singles Day promotion. “My need is to keep the skin moist and look pale,” said Hou.
It’s a priority shared by many of his peers, influenced by the spread of social media and South Korean pop culture that embraces a softer version of masculinity. Already the biggest in the world, the Chinese men’s facial skin care market is forecast to hit 12.5 billion yuan ($1.90 billion) this year and expand 50% to 18.5 billion yuan by 2025, research firm Mintel estimates.
By Sophie Yu and Brenda Goh BEIJING/SHANGHAI (Reuters) - China's radiant male skincare market has a fresh shine: A raft of domestic startups is tappin.