Our core demographic for Suffolk is anyone within a sort of a two and a half hour drive, she explained. But we re finding people are travelling from further afield and when they re here, they want to stay longer because they want to make the most of that time. People haven t been on holiday in 18 months so they re having two weeks, rather than three nights like they normally might.
Other tourism bosses are seeing the same thing.
Nick Attfield is director of properties for Adnams. He says the company s hotels and inns are booked until the end of October.
Nick Attfield, director of properties at Adnams
Seven of the best places to get ice cream in Suffolk ipswichstar.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ipswichstar.co.uk Daily Mail and Mail on Sunday newspapers.
Sunny weather helped towns and local businesses in Suffolk "thrive again" after a long and difficult winter - with many reporting their busiest weekend so far.
Sunny weather helped towns and local businesses in Suffolk "thrive again" after a long and difficult winter - with many reporting their busiest weekend so far.
Al fresco dining off Bent Hill and Undercliff Road West at Felixstowe seafront looks set to continue this summer for venues such as Steak Lobster and Co, The Alex, Little Ice Cream Company and the One29 Bar - and could become a permanent attraction.