"Our core demographic for Suffolk is anyone within a sort of a two and a half hour drive," she explained.
"But we're finding people are travelling from further afield and when they're here, they want to stay longer because they want to make the most of that time.
"People haven't been on holiday in 18 months so they're having two weeks, rather than three nights like they normally might."
Other tourism bosses are seeing the same thing.
Nick Attfield is director of properties for Adnams. He says the company's hotels and inns are booked until the end of October.
Nick Attfield, director of properties at Adnams