Young people across the UK are eager to get their hands on a box of mochi ice cream by Little Moons. With the broad selection of flavours including Tropical Passionfruit and Mango, Honey-Roasted Pistachio, Creamy Coconut, Madagascar Vanilla, Italian Roasted Hazelnut, Yuzu Lemon, Himalayan Salted Caramel, Uji Matcha Green Tea, Summer Strawberries and Cream, Alphonso Mango, Summer Raspberry and Belgian Chocolate. These 12 delicious flavours are suitable for vegans and vegetarians and contain no gluten, artificial flavourings, colours or preservatives. Over 280 million TikTok videos have been made under the hashtag little moons . The sudden increase in demand has left some customers unable to find them in stock at their local supermarkets.
By The Grocer2021-04-28T14:40:00+01:00
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
Little Moons has been living that dream ever since its mochi ice cream hit the big time on TikTok, and its success was no accident.
In our recent webinar, we lifted the lid on what went on behind the scenes that allowed the brand to turn social media hype into sales – and what’s next.
How to go viral on TikTok
Little Moons mochi balls are a social media sensation. Here s what you can learn about generating buzz, Gen-Z style.
by Orianna Rosa Royle
Mochi isn’t anything new. The rice-based dough balls, often now containing ice cream, are everywhere in Japan. Yet millennia after the product’s invention, British brand Little Moons experienced a sudden sales surge this year - up 1,400% in Tesco - thanks to a TikTok craze.
Generation Z’s favourite social platform has been buzzing with users filming themselves trying the squidgy little balls; by February the hashtag #LittleMoons had around 110 million views.
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M&S sparks new food craze with £4 item that could be more popular than Little Moons (Image: Darren Pepe)
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